HIGHSCHOOLPLAYBOOK.COM PRIVACY POLICY
Welcome to the HighSchoolPlaybook.com website (the “Site”), which is designed to owned and operated by Hearst-Argyle, Internet Broadcasting Systems, Inc. and their affiliates and related companies (collectively “IBS”) to provide visitors with high school sports data and information, related features and services. Hearst-Argyle Television, Inc. (“we”, “us”, “our” or “Hearst”) have created this privacy statement in order to demonstrate our commitment to privacy. The following discloses our information gathering and dissemination practices for the HighSchoolPlaybook.com Site. This privacy policy applies only to information collected by or through the Site. It does not apply to information obtained by other means. By visiting this website, you consent to these practices. Please take a moment to review the sections below.
What information do we collect?
How is your information used?
What about messages sent to me at my wireless email address or short message service?
What about cookies and web beacons?
What about third party advertisers?
What information is collected from children?
How do we protect personal information collected on this Site?
How can you access your information?
How can you opt out of marketing communications from us?
What websites does this policy cover?
What about California and Canada Privacy Rights?
What if I am a Non-U.S. User?
What happens to your information if there is a corporate change of control?
What about changes to this privacy policy?
How can you ask questions or raise concerns?
What Information do we Collect?
We may collect both personally identifiable information about you and non-personally identifiable information about your visit when you access our website.
Personally Identifiable Information: The personally identifiable information we collect includes information you submit to us. For example, if you subscribe to online services we offer or register for certain services with us online that require registration, agree to participate in on-line surveys, participate in on-line contests, sweepstakes and promotions sponsored by us, make certain on-line information requests to us, or want to establish a profile for submission of user generated content available to other Site visitors, we may ask you to provide personally identifiable information such as your contact information (e.g., name, phone number, address and e-mail address) and user demographic information (e.g., gender, age, hobbies or interests). Because participation in these activities is completely voluntary, you have a choice whether or not to disclose this information. We may also collect some personally identifiable information through web beacons, as explained further below in the section addressing that technology.
Non-personally Identifiable Information: The non-personally identifiable information we collect includes the domain name of the site providing you with Internet access, the Internet protocol (IP) address used to connect your computer to the Internet, which is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university. Our service may also collect your browser type and version, the operating system your computer is running, and other site visit data such as the pages you view, the referring page that linked you to us (e.g., another Web site or a search engine), information you search for, information or ads you click on, the average time spent on our website, and the web site you visit after this web site. Much of this information is tracked through log files, which are stored on HighSchoolPlaybook.com's servers. As explained below, we may link this information with your personal information when we feel that it is necessary to enforce compliance with our rules and policies or terms of service or to protect our Sites, customers or others.
How is Your Information Used?
Personally Identifiable Information: Hearst considers the personally identifiable information contained in our business records to be confidential. We will not sell, rent, or share your personally identifiable information with unaffiliated third parties without your consent, except as described in this policy. We use your personally identifiable information such as your contact information to send you confirmation notices regarding services you have requested and to notify contest or sweepstakes winners and award prizes. When you enter a contest or sweepstakes that is sponsored by a third party, independently or jointly with us, your personally identifiable information may be shared with that third party for their use in their discretion, including direct marketing. Contact information will also be used to notify you of significant upcoming events and programs. Demographic information may be used to tailor your experience at our site. Contact information and demographic information may be used to establish a profile for you to use when posting information in public forums (as described below, we are not responsible for protecting the personal information you post on public forums). HighSchoolPlaybook.com may show you content we think might be of interest to you and we display content according to your preferences.
We may also use any personally identifiable information you send for marketing and promotional purposes and we may combine information we receive online with outside records to enhance our ability to market products or provide services that we believe may be of interest to you. Additionally, we may share your personal information with third parties who may choose to contact you to promote their own goods and services. If you want us to stop sharing your email address with third parties in this way, let us know here. If you do not wish us to share information with companies who would otherwise contact you at your mailing address, you may notify us here. Also, you may elect to stop receiving email messages from us (other than transactional messages relating to services you are participating in or that we already provide to you) by contacting us here.
In addition to the uses of contact and demographic information described above, if you elect to use our referral service for informing a friend about our site or to send an e-card through our site, we ask you for your friend's name and email address. HighSchoolPlaybook.com will automatically send the friend an email inviting them to visit the site or send an e-card, as the case may be. You and any friend you refer may opt-out of receiving future marketing communications by complying with the choice/opt-out requirements noted below.
Non-personally Identifiable Information: Non-personal information collected about your site visits, anonymous survey information, and certain aggregated demographic information will be used for purposes of reporting survey results and to allow us to better understand the entire audience that is visiting our site. We use your IP address to help diagnose problems with our server, and to administer our website. Except as noted below we track and record IP addresses that access our site for reporting and profiling purposes only. We also gather anonymous browsing habits of our visitors to better identify content preferences. We monitor and analyze this information to increase the functionality and user-friendliness of our site and better tailor the site to our visitors’ needs. We may use your IP address to help diagnose problems with our servers, gather broad demographic information, and administer our website.
Sharing with Service Providers: To do all of the things described above, we may share your personally identifiable information with our business partners or others who work for us such as service providers, vendors, contractors and agents (collectively “Service Providers”). We provide our Service Providers with the information they require to perform services for us, but we ask our Service Providers not to use users’ personally identifiable information for any secondary purposes.
Other disclosures of Personally Identifiable and Non-personally Identifiable Information: To the extent permitted by law, any information collected over our website or concerning its use (personal and non-personal) may be disclosed to government authorities or third parties pursuant to a legal request, subpoena, or other process that requires disclosure of information or other process that requires disclosure of information. We may also use or disclose your information to enforce compliance with our Terms of Use and as permitted by law to collect debts, fight fraud or protect the rights or property of HighSchoolPlaybook.com, our customers, our website, its users, or third parties, or when we otherwise believe in good faith that the law requires it. We may share personally identifiable information with third parties for direct marketing purposes. As further detailed in the section titled “What about cookies and web beacons” below, non-personally identifiable information is shared with advertisers and advertising services that provide us and advertisers with demographic information about our visitors. We may also link non-personally identifiable information such as your IP address and other information with your personal information when we feel that it is necessary to enforce compliance with our rules and policies or terms of service or to protect our Sites, customers or others.
Information Posted to Public Forums: This site at some or all times makes chat rooms, forums, message boards, and/or news groups available to its users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information. HighSchoolPlaybook.com cannot accept any responsibility for ensuring the privacy of information that you choose to disclose in these areas.
Supplemental Information from Third Parties: This site may supplement the information that you provide with information that is received from third parties. This information may be received from our partners in sponsored content sections or from other third parties. The type of information that is shared with us could include user contact information (like name and email address) and user demographic information (like zip code, age or income level). This Site will use supplemental information received from third parties in accordance with this privacy policy. However, when you leave the HighSchoolPlaybook.com website to go to another site, the privacy statement of the other site will apply to the use of your personal information, as further explained below in the section titled “What websites does this policy cover?”
What about messages sent to me at my wireless email address or short message service?
Wireless Addresses
If the email address you provide to us is a wireless email address, you agree to receive messages at such address from Hearst and our affiliates (unless and until you have elected not to receive such messages by notifying us here. You understand that your wireless carrier's standard rates apply to these messages. You represent that you are the owner or authorized user of the wireless device on which messages will be received, and that you are authorized to approve the applicable charges.
Short Message Service and Wireless Internet
We may make available services through which you can receive messages on your phone or wireless device via short message service (“SMS Service”) or via wireless Internet (“WAP Services”). If you subscribe to one of our SMS or WAP Services, you thereby agree to receive SMS or WAP Service at the address you provide for such purposes. Such messages may come from Hearst, or from third parties who we believe may have goods or services of interest to you (unless you have elected not to receive such messages).
You understand that your wireless carrier's standard rates apply to these messages, and that you may opt-out of receiving them by notifying us here. You represent that you are the owner or authorized user of the wireless device you use to sign up for the SMS or WAP Service, and that you are authorized to approve the applicable charges. To use the SMS or WAP Service, you must reside in the United States. You must register and provide all required Personal Information, which may include, for example, your name, SMS or WAP address, wireless carrier and, if fees are applicable to the SMS or WAP Service you subscribe to, billing information (either your credit card information or mobile service carrier information if applicable fees will be billed through your carrier). We may also obtain the date, time and content of your messages in the course of your use of the SMS or WAP Service. We will use the information we obtain in connection with our SMS or WAP Service in accordance with this Privacy Policy. If fees are charged to your wireless account invoice, we may provide your carrier with your applicable information in connection herewith. Your wireless carrier and other service providers may also collect data about your wireless device usage, and their practices are governed by their own policies.
You acknowledge and agree that the SMS or WAP Services are provided via wireless systems which use radios (and other means) to transmit communications over complex networks. We do not guarantee that your use of the SMS or WAP Service will be private or secure, and we are not liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the SMS or WAP Service. We may also access the content of your account and wireless account with your carrier for the purpose of identifying and resolving technical problems and service-related complaints.
By signing up for the SMS or WAP Service, you consent to receiving, from time to time, further messages which may include news, promotions and offers from us, our affiliates and partners unless and until you have opted-out of these activities by notifying us here. Please follow the instructions provided to you by third parties to unsubscribe from their messages.
What about cookies and web beacons?
Hearst, certain of our Service Providers working on the Site and unaffiliated third parties use technologies such as cookies and web beacons to enhance the information we have about your preferences and to learn about your visit. A cookie is a piece of information that is sent to your browser from a web server and stored on your computer's hard drive. A cookie allows HighSchoolPlaybook.com to determine that a visit has occurred within our site, as well as which pages were viewed. Cookies are not used to identify you and will not collect personal information. You can decide if and how your computer will accept cookies by configuring your preferences option within your web browser. If you choose to decline cookies, however, some of the functionality of the Site may be impaired.
Web beacons, also known as clear gifs and web bugs, allow us to recognize a cookie on your computer when you view a web page or e-mail. These electronic images help us measure the effectiveness of our online advertising and/or e-mail campaigns by, for example, counting the number of individuals who visit our website or the number of individuals who open or act upon an e-mail message.
Some of the information we collect using web beacons is personally identifiable. We may combine this information with other personal information we have collected about you to better tailor our marketing or website content to you and may use this information for other purposes, such as internal research.
Third Party Advertisers’ Use of Cookies and Web Beacons
We may allow third parties to compile information or aggregated statistics from our use of web beacons to help them assess the effectiveness of online marketing and to enable us and our advertisers to deliver more targeted advertising opportunities. This means that users see advertising more likely to be of interest to them, and advertisers send their messages to people who are most likely to be receptive, improving both the viewer's experience and the effectiveness of the ads. Aggregate information is anonymous. No personally identifiable information about you is shared with third parties for this purpose, and third parties are prohibited from using web beacons to access your personal information. Some web beacons can be disabled by rejecting cookies.
In addition, advertisers may elect to use third-party advertising companies to serve ads onto our website. These third party advertisers are subject to their own privacy policies, not ours. In the course of serving these advertisements, the third-party advertisers may place or recognize a unique “cookie” on your browser. We do not have access to these cookies or any information that they may contain. If you would like more information about this practice and about your option not to accept cookies placed by these companies, please click here.
What Information is Collected from Children?
HighSchoolPlaybook.com is concerned about children’s privacy. HighSchoolPlaybook is not directed at children under the age of 13. It is a general audience site with content directed primarily at high school age individuals and not at children under the age of 13. We do not knowingly collect personally identifiable information from children under the age of 13 without verifiable parental consent and unless expressly identified on specific pages of our website. If you are under the age of 13, please do not provide personally identifiable information of any kind whatsoever. If a child does provide us with personally identifiable information, a parent or guardian of that child may contact us here.
Upon notification, we will delete from our records any information collected from children under the age of 13.
How Do We Protect Personally Identifiable Information Collected on this Site?
We take reasonable precautions to protect your personal information in our possession from loss, misuse, and unauthorized access, disclosure, alteration and destruction. However, HighSchoolPlaybook.com does not warrant or represent that its level of security meets or exceeds any particular standard. You should keep in mind that no Internet transmission is ever 100% secure or error-free.
How Can You Access and Edit Your Personal Information?
You can edit any of the personally identifiable information you have provided to us by logging in to your account and re-entering information at the page where you previously entered the information. If you are a subscriber to HighSchoolPlaybook.com's services, please contact HighSchoolPlaybook.com here to request access to the personally identifiable information the Site maintains about you.
How Can You Opt Out of Marketing Communications From Us?
While many of our visitors appreciate the benefits that online registration allows us to provide them, we respect your individual right to control how your personally identifiable information is used. If you do not wish to receive communications from us, or our affiliates, regarding special offers and product updates, you can uncheck the box that allows us to use your information for this purpose when your information is collected, or go to your High School Playbook personal profile and edit your email preferences. You may also contact us here or click on the link at the bottom of any e-mail communication from us to indicate that you do not wish to receive future e-mails.
What Websites Does This Policy Cover?
To assist you and provide you as much information as possible, this website may contain links to other websites. This policy applies only to the HighSchoolPlaybook.com website, which is owned and operated by Hearst Argyle. We are not responsible for the privacy practices or the content of any other websites that you link to. We encourage you to read the privacy policy of every website you visit. For more information, view our Terms of Use.
What About My California and Canada Privacy Rights?
California and Canadian residents have the right to know how their information may be shared with third parties who engage in direct marketing activities and this policy explains our practices and how you can opt out of having your information shared for such purposes. From time to time we may make our customer lists available to companies that sell goods and services that we believe would be of interest. We may compile these lists from customer orders placed both offline and online. Customers have the option of having their names and identifying information removed from those lists (subject to certain exceptions and limitations in applicable laws) by contacting us here.
We may also from time to time make our customer lists available for direct marketing purposes to other entities that are affiliated with us. If you would like to be removed from those lists, contact us here.
If you enter a contest or sweepstakes sponsored by a third party, information may be shared with that third party for their use in their discretion, including direct marketing (Some of our contests and sweepstakes will ask you at the time of entry whether you would like your personal information to be shared with the sponsor. Other contests will not give you that option and in that event, if you do not want your information to be shared, you should not enter the contest.)
What if I am a Non-U.S. User?
If you are located outside of the United States, please note that the information you provide to us will be transferred to the United States. By using this web site, you consent to this transfer. You also consent to the adjudication of any disputes arising in connection with this website in the federal and state courts of, and in accordance with the laws of, the state of New York.
What Happens to Your Information if There is a Corporate Change of Control?
In the event of a corporate change in control resulting from, for example, a sale to, or merger with, another entity, Hearst-Argyle and HighSchoolPlaybook.com reserve the right to transfer your personal information to the new party in control.
What About Changes to This Privacy Policy?
HighSchoolPlaybook.com reserves the right, in its sole discretion, to modify, alter or otherwise update this policy at any time and you agree to be bound by such modifications, alterations or updates. We will notify you of material changes to this privacy policy by posting the revised policy with the date it was revised on this page. Your continued use of our websites constitutes your agreement to this privacy statement and any updates. We encourage you to periodically review this privacy statement to stay informed about how we are protecting the personal information we collect.
How Can You Ask Questions or Raise Concerns?
If you have other questions or concerns about our privacy policies or data use, or wish to change your options, please contact us here.
Effective: August 2007
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